Crafting Brand Expressions for an Interactive Marketplace
The Cisco Store
The Cisco Store serves as a global retail entity and an interactive showcase of Cisco’s innovative retail technologies. It also functions as a dynamic testing ground for new brand expressions and ideas, pushing the boundaries of engagement and design.
Bold, Bright, and on Display
Conference Booth Redesign
For Cisco Live Amsterdam, the Cisco Store booth was revitalized to stand out in a vibrant conference environment while maintaining its upbeat branding. The design incorporated a colorful motif, weather-conscious elements, and QR codes to drive engagement and offer discounts. This approach not only enhanced attendee interaction but also contributed to increased sales, leading to the design’s global adoption at other Cisco conferences and events.
